LIBERTY VILLAGE
Condo in Liberty Village
The Challenge(s):
⋅ Clutter – Very cluttered (young family of four, with both parents also working from home).
⋅ Worn – Lots of wear and tear throughout, number of small fixes needed.
⋅ Pricing – Very few direct comparable and sales data in the building.
⋅ Competition – Similar properties in neighbouring buildings were on the market, but not selling.
⋅ Timing – Sellers needed the proceeds to close on another purchase.
What We Did:
⋅ Determined a pricing strategy that generate buzz and interest, to insure that this property would not be overlooked by prospective buyers.
⋅ Moved everything into storage to allow for effective staging.
⋅ Professionally painted throughout and replaced most of the light fixtures to brighten every room.
⋅ Replaced the carpet in the basement, updated the sinks and master shower, and replaced light fixtures.
⋅ Staged the entire condo and produced a video to showcase the property.
The Outcome:
⋅ Sold in 7 days.
⋅ Sold for $136,000 over the asking price (116% of ask).