⋅ Timing – There was a rush to get the property prepped, on the market, and sold before a potential dip in the financial markets.
⋅ Competition – Several comparable units came to market in the building and also the immediate area.
⋅ Presentation – The unit was very cluttered which took away from its layout, sense of space and the overall flow of the unit.
⋅ Lack of Space – A young family of four was becoming squeezed for space, running out or storage and work areas. Would be incredibly difficult to sell while they lived there.
⋅ Accessibility – Limited access into the building due to lockdown measures made it hard for painters, movers and even agents when showing the property.

⋅ De-cluttered throughout and moved excess into storage.
⋅ Removed the partition wall in the den.
⋅ Updated the lighting in the unit as there was less natural light in the winter months.
⋅ Full staging with appropriately-sized pieces to enhance the space and better define the living/dining/work areas.
⋅ Had the unit patched and painted.
⋅ Had the unit professionally cleaned, including the balcony, inside cupboards, appliances, etc.

⋅ High-quality, professional photos with interactive virtual tour and floor plan to assist buyers understand the space.
⋅ Large-scale email campaign to the most active agents in the immediate area, as well as those in Central Toronto that bring buyers to the east end.
⋅ Targeted social media posts of the progress of the unit and ultimately, the finished property when launching the listing.
⋅ Strategically positioned our unit to be noticed by a number of different buyer groups.
⋅ Thoroughly researched every condo listing in the district over the past six months to determine buyer patterns, areas of concern, etc.
⋅ Priced to encourage a quick sale and attract multiple tiers of buyers, allowing the sellers to act on another purchase.

⋅ Sold in 9 days
⋅ Sold for 103% of ask