Open Concept 1 + Den Condo in Trendy Design District

The Challenge(s):

⋅ Lack of Parking – This unit did not come with parking, but all others currently for sale had parking spots.
⋅ Competition – Similar properties on the market in the same building, as well as in the immediate area.
⋅ Timing – the sellers needed to sell quickly in order to be able to make an offer on another home that they found.
⋅ Lack of Storage – The open concept layout made it difficult to conceal day to-day necessities.
⋅ Presentation – The unit was cluttered and not very enticing to the target demographic.

What We Did:

⋅ De-cluttered to free up space in closets, cabinets, etc.
⋅ Cleaned the unit thoroughly and painted where necessary.
⋅ Removed dark, bulky furniture that did not match the aesthetic.
⋅ Updated the furniture and artwork to give the impression of being higher end.
⋅ Updated the lighting through and added floor lamps in the den and open areas.
⋅ Coordinated with Property Management to offer premium rental parking to prospective buyers.

How We Marketed the Property:

⋅ High-quality, professional photos with interactive virtual tour to assist buyers understand the space.
⋅ Called every occupant in the building to see if they knew anyone looking for unit in the building.
⋅ Hosted extra-long open houses to capture maximum foot traffic from the busy location.
⋅ Created a multi-step electronic marketing campaign directed at the most influential agents in the luxury market.
⋅ Social media campaign involving contacts in our database, our agent network and public sites.
⋅ Intensive telephone follow-up to encourage offers and gather as much feedback on the property as possible.
⋅ Priced it aggressively to attract multiple tiers of prospective buyers.

The Outcome:

⋅ Sold in 6 days
⋅ Sold for $88,500 over the asking price (121% of ask).
⋅ Over 90 showings in less than a week, resulting in 14 offers on the property.

Before & Afters:



Call: 416-465-4545 or message info@parkergroup.ca