Busy Family's Beach Hill Semi

The Challenge(s):

⋅ Appeal – Very dated decor and finishes from previous owners.
⋅ Neglect – Lots of wear and tear from a busy and active family.
⋅ Logistics – With a three kids the clients decided to vacate while home was on the market
⋅ Timing – Sellers have already purchased a home with a clear closing date.

What We Did:

⋅ The home owner tackled a list of updates and minor repairs on the house that the pre-list home inspector noted.
⋅ New counters were installed
⋅ Whole house was painted including ceilings, basement floor, kitchen cabinets and doors
⋅ Downstairs bathroom was panelled
⋅ Repairs made to trim, door jams and doors in the kitchen
⋅ Had the house professionally cleaned.
⋅ Staged the entire home.

How We Marketed the Property:

⋅ Intentionally targeted first-time buyers, young couples, professionals, and buyers looking for something with renovation or building potential.
⋅ Door-knocked the neighbourhood inviting neighbours to come take a look at the house
⋅ Did a series of preview open houses prior to going on MLS to create more interest and demand, with a total of 12 hours of open houses
⋅ Used stunning photography to attract prospective buyers from all across the GTA.
⋅ A dedicated web site with videos, floor plans, feature lists, architectural drawings, walk scores, etc.
⋅ Created a community feature sheet, property feature Sheet, Just listed postcards and social media posts.
⋅ Social media campaign on Facebook and Instagram as well as email marketing to our contacts in our database, and our agent network.
⋅ Intensive telephone follow-up to encourage offers and gather as much feedback on the property as possible.

The Outcome:

⋅ Sold in 6 days
⋅ Sold for $106,000 over the asking price (113.4% of ask).
⋅ Over 65 showings in less than a week, resulting in 5 offers on the property.

Before & Afters:



Call: 416-465-4545 or message info@parkergroup.ca